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Unicredit

Web photo contest via social networks for the launch of the new iconic global headquarters

A social media approach to launch the new global headquarters. It integrates an online photo contest focused on the new UniCredit Towers, located in the new heart of Milan, with Pinterest as the main social channel to amplify communication and reach the target, giving rise to the PinTower brand channel.

A new engaging, bottom-up communication approach for Italy’s largest bank.
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